of a partnership that is giving broadcasters and content providers secure IP contribution through Avid’s MediaCentral platform



The Silver Bullet in IP Contribution and Workflow Platform

Luis Muñoz

Sales Engineer, LiveU

A 25-year production veteran, Luis Muñoz, has been at LiveU as a Sales Engineer for over three years.  Luis is proficient in master control automation, media asset management, and news production workflows. Prior to joining LiveU, Luis held similar positions at Pebble Beach Systems, Avid Technology and The Video Group.  In his spare time, Luis enjoys woodworking, watching and attending sports events and spending time with family.   


Senior Director of Partner and Industry Marketing, Avid

Ray Thompson is an industry veteran with over 30 years experience in a variety of support, technical, product marketing, sales and business development capacities, focused on the media vertical and an emphasis on delivering tools to assist making the creative process more efficient. A career that started at Avid that has since spanned across multiple fortune 500 and small startup organizations, has given Ray the perspective he has today and the recent experience around end-to-end IP and cloud-based workflows for news, sports, live entertainment, and post. Returning to Avid 4 years ago as the Director of Product Marketing for Enterprise and video business units, Ray now serves as the Senior Director of Partner and Industry Marketing for Avid, returning to where it all started, excited to play a small part in moving the industry forward.

The integration of our products with Avid MediaCentral sets a high industry standard for transmitting and ingesting live video by providing the consistent bandwidth and reliability that broadcasters demand to acquire, manage, and distribute high-quality remote live broadcasts from anywhere.

Avi Cohen, COO and Co-founder at LiveU


Director of US Channel Sales, LiveU

George holds over 30 years of experience in broadcast television, post-production, higher-education and corporate sectors. Prior to LiveU, George was a Strategic Account Manager and spearheaded Avid’s Education initiative for video products. He also was a Partner Account Manager for North America and oversaw resellers and distributors who sold Avid’s video product line. Previously, George was responsible for classroom technology and the distributed education experience at Carnegie Mellon University and Case Western Reserve University. George also worked as a freelance editor and cameraman with the Cleveland Browns and Cavaliers. George lives in Pittsburgh with his wife and cheers on his hometown Steelers on game day.

Benefits of the LiveU & Avid collaboration:

  MediaCental | Stream can accept multiple incoming LRT streams

  LiveU field units and receivers can deliver IP steams to MediaCentral | Streams

  Recorded streams can be saved and edited in a production friendly format

  Award-winning cellular bonding for seamless live video



Director of US Channel Sales, LiveU


Sales Engineer, LiveU


Senior Director of Partner and Industry Marketing at Avid

Anthony Dragan

Senior Broadcast Application Specialist , Avid

Anthony Dragan, Senior Broadcast Applications Specialist for Avid Technology with over 28 years’ experience in the Broadcast industry. He is an expert in Avid Workflows and has traveled the world demonstrating the latest technology Avid has to offer. In his 28 years of experience, he has worked for companies such as Truevision, Pinnacle Systems, and Avid Technology 


PR Announcement 

Joyce Essig

Public Relations Manager



Watch the Full Recording of Our Webinar to Learn More


Senior Broadcast Application Specialist , Avid

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