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Grand Canyon University Increases Enrollment with Live Streaming

The Challenge

Grand Canyon University wanted to make the school and campus life as accessible as possible for prospective students and their families, whom couldn’t physically visit before making their final college decision. They previously created campus tour videos using a cell phone and a gimball, but the Admissions department wanted to make the experience more dynamic and interactive.



The Solution

The Christian University implemented a live streaming strategy, with LiveU gear at the heart of the solution, to bring campus culture to prospective students and their families. LiveU enabled the university to up their production game by implementing higher end cameras, cutting to different scenes across campus, and adding a studio element so viewers could ask questions in the chat and have them answered on stream. The school is using live streaming predominantly to market campus life and impact student interest and enrollment.

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“The live streaming created a fully broad campus experience that had a lot of interactivity and variety. As we head into the fall, we are talking about ways to use live streaming to cover more outdoor events. The LiveU will helps us distribute mobile crews to capture content that we can distribute to viewers.”

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