How Corporations are Using Live Video
TD Ameritrade Networks Breaks Down Market News for Investors in Real-time
The Challenge
TD Ameritrade Network, an OTT Network affiliated with TD Ameritrade, learned that when clients are more engaged, they trade more, open more accounts, deposit more funds and ultimately, are in a better position in their life when they have education. The financial network embarked on a project that enabled live programming to be created from satellite locations and home studios from anywhere in the world using LiveU technology. It was important to bring live updates on the market to the audience and live streaming helped the network vastly expand its reach.
LIVEU SOLUTIONS FOR BUSINESS
The Solution
With more than 9 LiveU units spanning locations including Chicago Mercantile Exchange, Nasdaq in NYC and satellite locations in New Jersey, Omaha, Singapore, and Hong Kong, TD Ameritrade expanded at a reasonable cost and added texture, depth, and diversity to its 9-hour daily programs.
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“Our programming is pure commentary market education. We’re connecting with our clients every day, walking them through what’s going on, and breaking down the information into bite size pieces. The LiveU technology allows us to get to our market experts who aren’t always in the studio on our live shows to provide value to the financial news we are covering.”
Kathryn Ryan, Director of TD Ameritrade Media Productions Company
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